Adebola Williams appointed as Generation Unlimited Champion

Williams hopes to engage a critical mass of young people with a transformational mindset.

Generation Unlimited
11 March 2020

New York, USA, 11 March 2020 – Mr. Adebola Williams, Co-founder and Group CEO of RED | For Africa, has been appointed as a champion of Generation Unlimited, a global multi-sector partnership to meet the urgent need for expanded education, training and employment opportunities for young people.

Launched in 2018, Generation Unlimited creates public-private partnerships – globally and in countries – to co-create and support investment opportunities, programmes and innovations at a large scale, and to help young people become productive and engaged citizens.

“Our continent is soon to be the most populous and youngest in the world. We need a critical mass of young people with a transformational mindset and a clear vision for the future,” said Adebola Williams. "As a Generation Unlimited Champion, I am honoured to engage, collaborate, and support a new tribe of global citizens – from diverse ethnic, religious, professional, political, and ideological backgrounds – to drive sustainable goals, inspire growth, and make the next few generations truly unlimited."

Adebola Williams
Adebola Williams

“As a Generation Unlimited Champion, I am honoured to engage, collaborate, and support a new tribe of global citizens – from diverse ethnic, religious, professional, political, and ideological backgrounds – to drive sustainable goals, inspire growth, and make the next few generations truly unlimited.”

A pioneer at the intersection of media, democracy, and social change, Williams’s journey in media and television began in the Nigerian Television Authority with advocacy for youth and good governance. He then co-founded Enough is Enough Nigeria, a civic participation platform and a voice for young people on politics.

In 2017, Williams was named The African Young Achiever by EMY Ghana and one of the 100 Most Influential People of African Descent under the United Nations international decade for people of African descent. He has been named by Forbes as one of Africa's best entrepreneurs under 30 and is a recipient of the CNBC Young Business Leader of the Year award.

About Generation Unlimited

Generation Unlimited – currently hosted by UNICEF – is global partnership working to prepare young people to become productive and engaged citizens. It connects secondary-age education and training to employment and entrepreneurship, empowering every young person to thrive in the world of work.